There have been many consequences and unexpected changes for marketers since the start of the COVID-19 pandemic. One of them (especially in the life sciences arena) is the concept of forced innovation. As an industry, life sciences had traditionally been slow to embrace a fully integrated digital marketing strategy. Of course, the pandemic has forced the acceleration of this embrace. A recent study showed that potential patient populations will look online for information prior to engaging a healthcare professional or organization; an effective digital marketing strategy can help you reach those patients.

Patient support is a hot topic in the life sciences space. Healthcare providers are consistently looking for ways to improve patient care and better support patients’ needs. In our previous post, we discussed how China was paving the way in leveraging digital health technologies to better support its huge patient population.

For life sciences companies operating in China, it’s important to fully understand the market before implementing or developing these innovative technologies. In this post, we’ll outline five key considerations that will help you support patients in China.