Entertainment companies recognize that global content management strategies are critical to thriving among the sea of options available to the consumer. It’s not enough to take your front-end experience into other languages—the entire experience needs to be seamless and provide an in-language delivery.
When mapping out the customer experience, it’s critical to identify the key touchpoints and ensure that the preferred language is available. For many it starts with videos. With others, it’s digital advertisements or platform-driven content. TransPerfect has a holistic solution designed to consider the digital environments of your customers and map out a localization strategy accordingly.
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Our team is still buzzing over our Barcelona conference earlier this month. We were thrilled to be back together, collaborating on ways to better serve our clients, and we are already looking forward to the next one!
Up, up, and away! We had a great time at the 49th Annual Albuquerque International Balloon Fiesta where nearly 600 hot air balloons took to the sky in New Mexico. A giant thank you to our COO Roy Trujillo for introducing us to this event!
We're also glad to see Shirley Shawe isn't afraid of heights. 😉