Reach your customers through their omnichannel journey
Retail companies who want to accelerate their business and grow brand awareness around the world need to be thinking about how they can build a strategy to support their goals. No matter what you sell, your customers can be anywhere, so you need to be able to communicate to those customers no matter where they are. To be successful, create a customer journey that can be accessed in multiple languages. Throughout the buying journey, it’s vital to ensure that a customer is being spoken to in their preferred language to make sure they purchase your products and stay loyal to your brand. It starts with figuring out what languages you should be translating your content into, and then getting customers to discover your product through your website, global marketplaces, or digital marketing campaigns. Finally, you need to support those customers with multilingual chatbots or customer service representatives. We can support you across all touchpoints.
Congratulations to Kevin Obarski, Chief Revenue Officer of TransPerfect who celebrates surpassing 20 years of bleeding TransPerfect blue. To know Kevin is to understand how much he gives of himself to his family, his team, his co-workers, and his community.
When Kevin began, we were a $20 million company, and now we're on pace to surpass the $1 billion mark! He challenges people to be their best, and while considered direct by some—over the years—no one can dispute his results.
To my good friend, my neighbor in Puerto Rico, and brother in the battle to make TransPerfect a better and better place each day over the past 20 years…. I salute you, your loyalty, and your vast achievements.
TransPerfect would not be the same place without you —and while you challenge all of us, me included—many of executives would not be the same professionals we are today with your style of tough-love coaching.
Wishing you the best always—Can’t wait to see what the next 20 years brings!
Up, up, and away! We had a great time at the 49th Annual Albuquerque International Balloon Fiesta where nearly 600 hot air balloons took to the sky in New Mexico. A giant thank you to our COO Roy Trujillo for introducing us to this event!
We're also glad to see Shirley Shawe isn't afraid of heights. 😉
Did you know 20% of Arizona's residents are Spanish speakers? We're proud to partner with 2-1-1 Arizona to provide more accessible health and human services' information for their Spanish-speaking community. Learn about the launch of their recently localized website here: http://ow.ly/OXBR50GrmOS.