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10.16.19

Think like a marketer: Research your learners to better select KPIs that you can track and test out before and after the launch
In this second article of our two-part series on what learning and development can learn from marketing, we discuss how effectively researching and understanding your learners can help you when designing and tracking the success of your training. This preliminary research allows you to effectively choose meaningful KPIs and measure their progress to make corrective actions that will benefit your learners.
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