Expanding into new markets isn’t just about reaching more people—it’s about connecting with them. Understanding regional and cultural nuances helps brands speak to local audiences in ways that feel authentic and relevant. Without that expertise, even well-intentioned campaigns can miss the mark. The following real-world scenarios and case studies highlight how tailored, multi-market approaches deliver stronger results than one-size-fits-all strategies.

The advertising landscape is undergoing a seismic shift with the recent merger of Omnicom Group and Interpublic Group (IPG), creating the world’s largest advertising entity. This union is reshaping how brands approach global campaigns, data-driven strategies, and creative execution. As the industry trends toward larger, consolidated agencies, specialized firms like TransPerfect Digital offer unique advantages in agility, global expertise, and tailored services.

It’s a rookie writer’s misstep my wife and I still joke about 23 years later. Back then, we were cub reporters at the Sandusky Register newspaper in Ohio, assigned to cover the weekend Milan Melon Festival. I filed my story on Saturday, and she filed hers Sunday.

Join us November 16 for Webcertain renowned International Search Summit in Barcelona. You will not want to miss this full day event packed full of talks providing tips, tactics and insights on how to improve your online visibility in international markets. Also, enjoy an array of networking opportunities with other like-minded marketers. We cannot wait to see you there!

The Digital Future – with Laurent Ezekiel
An Off the Clock Podcast Special 

Plenty of shoppers wait until the last minute and aren't sure what they're looking for. How do you reach those shoppers? What’s your holiday marketing strategy?

The digital shelf is how and where a brand’s product is displayed online. Learn why the digital shelf is important and best practices for the digital shelf.

How do you choose the best social media channels for your business? We'll share some of the ways you can decide which social media platforms are right for you.

Businesses adapted to the pandemic for Black Friday 2020 and 2021. Some of these changes will continue for Black Friday 2022. So what should you expect?

In 2021, the need for search engine optimization (SEO) increased quickly. With businesses going virtual and moving content and sales online, SEO helped open an array of doors. Now, in 2022, SEO is at an all-time high, as even the most traditional businesses realize they need to accelerate their shift to digital.

This past May, the Quebec government adopted Bill 96, with the intention of ultimately strengthening the Quebec language laws and preserving the French language. Although businesses with more than 50 employees were already subjected to many of the Charter laws, such as the Charter of the French Language, the government has made significant changes to the Charter and introduced new laws through Bill 96.