The Digital Future – with Laurent Ezekiel
An Off the Clock Podcast Special
What does your digital future look like? Or more importantly, what would you like it to look like? It’s not necessarily a question that can be answered in one take, yet one that should be on any company’s radar in this ever-changing digital world. TPT Digital’s Off the Clock podcast welcomed industry leader Laurent Ezekiel, an esteemed partner, client, and friend of TransPerfect, to discuss more in-depth the future of digital marketing, how a company like WPP positioned itself to win the work of The Coca-Cola Company, and approaches to managing brands globally.
To give some background, WPP is a British, multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It is currently one of the largest agency-holding companies in the world thanks to the quality of its people and culture. From a capability perspective, the breadth, depth, and international nature are what has led to such success of acquiring a client like Coca-Cola, which was the largest agency win in history at $1B. Not to mention, it was one of the most global engagements with all marketing channels and media on scope.
WPP prides itself on the experience, creative work, media, data, technology, PR, design, and technology that has led it to manage the brands it has. Laurent says, “I think, given that we have all those capabilities at WPP and given that The Coca-Cola Company has engaged with us across those capabilities, we are putting together an integrated marketing planning process to make sure that we truly deliver on everything that we put out—for every creative charter, as we call it, that we put out.”
Serving as Chief Marketing and Growth Officer at WPP for the past three years, Laurent Ezekiel comes from an extensive digital background with over 20 years of experience in the field. Prior to WPP, he was the CEO of Digitas and spent 16 years affiliated with Publicis Groupe. Currently based in London, Laurent has a wide breadth of knowledge in the digital landscape and where he sees it going. Interested to hear his thoughts?
Tune in to his episode on TPT Digital’s official podcast, Off the Clock, as he takes a deep dive into how he won the Coca-Cola business and provides advice on the best approaches to lead your multi-platform business in the digital era.
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