With so many factors involved in the creation of your content, content marketing in the travel industry offers huge opportunities to add unique offers, personalized approaches, and memorable moments for world travelers. Learn best practices when it comes to boosting your performance for international travel content in our recent blog.

There have been many consequences and unexpected changes for marketers since the start of the COVID-19 pandemic. One of them (especially in the life sciences arena) is the concept of forced innovation. As an industry, life sciences had traditionally been slow to embrace a fully integrated digital marketing strategy. Of course, the pandemic has forced the acceleration of this embrace. A recent study showed that potential patient populations will look online for information prior to engaging a healthcare professional or organization; an effective digital marketing strategy can help you reach those patients.

Cookies have been an essential piece of the open internet, but a future without third-party cookies is on the horizon. We need to plan for this disruption by rethinking data collection and marketing strategies today.

With global purchasing habits irrevocably altered throughout the course of the pandemic, more and more retailers have turned to omnichannel marketing with a particular focus on digital. Studies have found that 97% of consumers use search engines to find local businesses, showing the importance of local SEO. It’s never been so important to have your business be accessible, both online and in person. Local SEO strategy covers not only the top organic search results, but also “pack” results that appear above organic search for localized searches.

TransPerfect, the world’s largest provider of language and technology solutions for global business, today announced 2021 billed revenues of $1.11 billion.

Here are 15 statistics explaining why you should focus more on creating more video content.

Learn about the pitfalls of translating keywords and why you should be using multilingual keyword research.

A picture is worth a thousand words and videos countless more. Here's our top tips for optimizing video content for all audiences.

Patient recruitment is a huge spend in the life sciences. In fact, the market is projected to be worth approximately $30 billion USD by 2030. For life science companies conducting clinical trials, adapting patient recruitment strategies, including utilizing digital campaigns, can be an important and effective way for targeting patients.

TransPerfect has been in the Asia Pacific region since 2004, with the aim of providing the highest quality language services to the area.

Google Chrome's third-party cookies are about to become a thing of the past. Will this policy shift eliminate a marketer’s ability to track online users?