Anyone making an online purchase, whether it's a physical product or a digital service, is at a disadvantage for a few reasons. A consumer can't test or feel a physical product ahead of time. Similarly, for a digital service, consumers can't experience it until after they buy it. So how can they confidently make the purchase and know that they are buying the right thing? By having the most accurate, comprehensive information about the product to educate themselves. And how can organizations selling or marketing these products arm their consumers with the best information? With a product information management (PIM) platform.
