Anyone making an online purchase, whether it's a physical product or a digital service, is at a disadvantage for a few reasons. A consumer can't test or feel a physical product ahead of time. Similarly, for a digital service, consumers can't experience it until after they buy it. So how can they confidently make the purchase and know that they are buying the right thing? By having the most accurate, comprehensive information about the product to educate themselves. And how can organizations selling or marketing these products arm their consumers with the best information? With a product information management (PIM) platform.

The Single Source of Truth for All 
Product Information

A product information management (PIM) system acts as a central platform to collect, manage, govern, and enrich product information and content and distribute it to marketing, sales, and e-commerce channels. Brands typically utilize a PIM in a single database application to store product portfolio information such as images, datasheets, and videos. A PIM system also helps you control product presentation, ensuring consistency across all available channels and reinforcing your brand story. Simply put, any organization that is driven by e-commerce cannot operate without a PIM strategy.

Enhance Your MarTech Stack with a PIM

Your MarTech stack consists of many technologies, everything from a CMS to CRM, that enable your team to optimize their marketing initiatives.

And while is it critical to have a robust martech stack, having the right PIM platform is equally important for ensuring success across every division of your organization.




A PIM enables you to:




• Provide all the necessary information to the seller or customer to guide them in the sale or purchase of a product.

• Manage data required to create any marketing content, from catalogs to PDFs, throughout the sales process

The Benefits of a PIM

Delivering engaging product experiences is a crucial success factor for your business—whether it's B2B or B2C. Customers expect to see the correct information across all of your channels and digital touchpoints when making informed decisions about their purchases. If product information is either incomplete or inconsistent across channels, internal teams do not receive the full scope of the product. This can lead to missed opportunities, loss of revenue, and negative customer experiences. With the right PIM strategy, you can see the following benefits:

Top 5 Benefits:

Faster time-to-market

 

Increased brand loyalty

 

Ability to sell more products, faster

 

Improved operational efficiencies by streamlining critical workflows and crossfunctional collaborative data enrichment

 

More engaging, omnichannel product experience

 

Taking Your Localization to the Next Level with 
GlobalLink and a PIM

Strong translation and localization methods help organizations easily and efficiently launch and maintain multilingual product information. GlobalLink Connect can seamlessly integrate into PIM solutions, providing better translation experiences for clients and easy-to-use translation management interfaces. 

It's important to localize product content for your target audience. It's also imperative to create a compelling and trusting connection with consumers, which then generates high levels of customer loyalty. A reliable TMS paired with a PIM can create a universally positive customer service experience. By leveraging the power of GlobalLink and a PIM, your organization can:
 
Increase Efficiency with Translation Memory 




With translation memory, you only need to translate that text a single time—the system will prompt translators when a phrase is repeated to reuse the translation. The system also permits translators to reuse parts of translated phrases, speeding up the translation process while decreasing costs.

Collaborate through the Cloud 



With GlobalLink, your team has a centralized, cloud-based hub with access to all of your product information, in every language, ensuring consistency. 



Establish Product Fidelity 



Having accurate product data across all channels increases product sales. 



Decrease Time-To-Market with AI 



Train your AI platforms to translate your content in the correct style and tone, saving time and ensuring greater success in the long run. Optimize Your Translation Review Process Seamlessly review and edit your translated product information. Revisions are automatically saved and applied to future translations, further reducing time-to-market.




Experience Omnichannel Growth 



Being able to easily syndicate product data to marketplaces helps companies grow revenue in new channels.