Lavazza Spotlight

GlobalLink Helps Lavazza Deliver Content in 37 Languages Across 45 Countries

Thanks to the seamless integration of's GlobalLink with Adobe Experience Manager and SAP Commerce Cloud, our localization costs were reduced by 47% and turnaround times accelerated drastically.

– Global Head of Digital Marketing,


Percent Reduction
in Localization Costs





Italian coffee retailer Lavazza sees digital not only as a channel for e-commerce and display ads, but also as an opportunity to build personal relationships with customers.

By implementing GlobalLink with Adobe Experience Manager and SAP Commerce Cloud, the process of creating, managing, and publishing content in 37 languages across 45 markets is completely centralized and streamlined, enabling Lavazza to engage customers in their preferred languages.

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The Internet population in every country in the world is set to increase over the next five years, with emerging markets representing a growing percentage of the global total. Consequently, companies are increasingly looking to international markets to find new revenue opportunities. However, building and operating successful international websites can quickly become a complex and costly endeavor. This is an area where technology such as localization suites can help limit the complexity and keep costs under control. commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying the GlobalLink Localization Suite. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of the GlobalLink Localization Suite on their organizations.

The full study outlines the details associated with a Seven-Year Risk-Adjusted ROI of $7.14 million related to the deployment of’s GlobalLink Localization Suite.

To download the full study, please fill out the form below.

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