Lavazza Revolutionized Multilingual Content Delivery with GlobalLink

As a family-owned Italian coffee business founded in 1895, Lavazza had evolved into a global company with a vision to leverage digital channels for e-commerce and advertising. However, its challenge lay in building personal relationships with customers while creating, managing, and publishing content across 45 markets in 37 different languages. This expansive global reach demanded a solution that could centralize and streamline its content localization process while maintaining the personalized touch that Lavazza valued in customer engagement. The company needed to overcome the complexities of multilingual content management, ensure consistency across all platforms, and do so in a cost-effective manner with quick turnaround times.

To address Lavazza's complex multilingual content needs, TransPerfect seamlessly integrated our GlobalLink technology with Adobe Experience Manager and SAP Commerce Cloud. This created an automated website translation process that enabled Lavazza to centralize and streamline content creation, management, and publishing workflows across all its markets and languages. This integration was crucial in helping Lavazza personalize its digital engagement with consumers in their preferred languages across all websites.