Global Brand Management

Centralizing Global Communications

Global Brand Management

3

regions with a unified translation process

Transition from email-based to platform-based workflow

Custom platform access for multiple vendors

The Challenge

Refining Regional Translation Processes

Inconsistent translation processes across regions

Unsustainable email-based workflow for high-volume translations

Need for centralized management of global translation requests

Zebra Technologies struggled to manage its global translation needs across three major regions: Asia Pacific, Europe, and Latin America. Each region had developed its own unique approach to translations, resulting in inconsistent processes and inefficiencies. The reliance on email for managing high-volume translation work had become unsustainable, hindering effective communication and project management. Zebra needed a solution that could centralize and standardize its translation processes while accommodating the specific needs of different regions and vendors.

The Solution

Implementation of Centralized Translation Management Platform

Adoption of Translations.com's Project Director platform

Implementation of a hub and spoke model for request management

Customized vendor access to ensure data security and efficiency

Zebra Technologies partnered with Translations.com to implement a centralized translation management solution. The core of this solution was the adoption of the GlobalLink Enterprise platform, which allowed for a hub and spoke model of request management. All translation requests from various regions now feed into one central location. To address security concerns and specific vendor needs, Translations.com provided customized access to the platform, allowing some vendors to have their own separate instances of GlobalLink Enterprise with visibility limited to their relevant projects.

The Results

The centralization of the translation management system through GlobalLink Enterprise yielded significant improvements for Zebra Technologies. The transition from email-based workflows to a platform-based system dramatically enhanced communication efficiency and project management. Though initially hesitant, vendors quickly recognized the value of being on the platform, which led to improved collaboration. The ability to customize vendor access ensured data security while maximizing efficiency. This new approach has enabled Zebra Technologies to manage its global translation needs more effectively and better support marketing efforts across multiple regions with greater consistency and control.