Website Localization

CDMP Expanded Hispanic Audience Reach with TransPerfect

Website Localization

The Challenge

Increasing Brand Awareness for Hispanic Audience

Need to expand brand awareness among Hispanic consumers

Maintaining regulatory compliance in pharmaceutical marketing

Providing a consistent in-language experience across multiple channels

CDMP, working on behalf of SK Life Science, faced the challenge of significantly increasing brand awareness among the Hispanic audience in the United States. As a pharmaceutical marketing agency, it needed to navigate a complex regulatory landscape while creating engaging, culturally appropriate content. The goal was to provide a seamless, in-language experience for Spanish speakers across various marketing channels, from its website to social media platforms.

The Solution

Comprehensive Spanish Language Support

Translation of patient-focused materials

In-language SEO optimization

Localization of videos, document assets, and social media content

TransPerfect provided CDMP with a comprehensive Spanish language support strategy that included the translation and localization of a wide range of patient-focused materials. This ensured it was both culturally relevant and compliant with pharmaceutical regulations. The solution encompassed in-language SEO optimization to improve discoverability for Spanish-speaking audiences. We also localized various media types, including videos and social media content, creating a consistent brand voice across all Spanish communications.

The Results

The collaboration between CDMP and TransPerfect resulted in a markedly improved web experience for both English and Spanish speakers. The consistent voice and terminology across all Spanish communications helped CDMP and SK Life Science significantly broaden its audience in the US Hispanic market. The success of this initiative was recognized industry-wide when the agency won the PM360's 2021 Pharma Choice Bronze Award for Best Consumer Website. This accolade underscored the effectiveness of the localization strategy in creating an engaging, accessible, and compliant online presence in the pharmaceutical sector.

What our Clients Say

"Our agency has been working with TransPerfect for quite some time across multiple brands. They are a trusted, reliable partner who executes asks correctly, on time, and within budget. We’ve always appreciated their willingness to just hop on the phone, sort things out, pivot if needed, and make it happen." — Lauren Hughes, Group Account Supervisor, CDMP