TUI Spotlight

TUI turns to Applanga
to Streamline App Localization Process

  • Challenge:
  • Mission:
  • Solution:


Integration with
existing app management systems


Single repository
for all app localization for global teams


Enterprise SaaS Applanga setup
with intensive integration support

As one of the largest leisure, travel, and tourism companies in the world, localization is key to TUI’s global expansion plans. With travel agencies, hotel, airlines, cruise ships, and retail stores under their roster, many with their own apps, TUI needed a localization solution that integrated with their app management systems and could be managed easily by all regional teams.

Enter Applanga, integrating seamlessly into all of TUI’s digital assistance apps used for booking and booking management, connecting to one single source of content. To future proof the process, in-country managers were given access to Applanga where they have the ability to perform translations and content edits themselves.

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The Internet population in every country in the world is set to increase over the next five years, with emerging markets representing a growing percentage of the global total. Consequently, companies are increasingly looking to international markets to find new revenue opportunities. However, building and operating successful international websites can quickly become a complex and costly endeavor. This is an area where technology such as localization suites can help limit the complexity and keep costs under control. commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying the GlobalLink Localization Suite. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of the GlobalLink Localization Suite on their organizations.

The full study outlines the details associated with a Seven-Year Risk-Adjusted ROI of $7.14 million related to the deployment of’s GlobalLink Localization Suite.

To download the full study, please fill out the form below.

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