Pestana Spotlight

Pestana Hotel Group Increases Revenue
from International Websites by over 75%

The Challenge:

Increasing direct bookings in both existing and emerging markets for Portugal's largest hotel chain.

The Solution:

To help guide overall strategy, TransPerfect analyzed Pestana’s site users, performed ROI projections, and worked to identify the best languages that would maximize new opportunities for each individual property.

47

Percent Reduction
in Localization Costs

37

Languages

45

Countries

Growing direct bookings from international visitors to our hotels has been a key part of our strategy. TransPerfect provided a clear and data-driven approach that helped us maximize our digital ROI. We selected them based on their extensive experience in the hospitality sector, and the results have produced significant growth in the markets selected for localization.

Luis Monteiro, Executive Board Member for Digital, Product, Marketing, and CRM
Pestana Hotel Group

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The Internet population in every country in the world is set to increase over the next five years, with emerging markets representing a growing percentage of the global total. Consequently, companies are increasingly looking to international markets to find new revenue opportunities. However, building and operating successful international websites can quickly become a complex and costly endeavor. This is an area where technology such as localization suites can help limit the complexity and keep costs under control.

Translations.com commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying the GlobalLink Localization Suite. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of the GlobalLink Localization Suite on their organizations.

The full study outlines the details associated with a Seven-Year Risk-Adjusted ROI of $7.14 million related to the deployment of Translations.com’s GlobalLink Localization Suite.

To download the full study, please fill out the form below.


 
 
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