LHW Spotlight

TransPerfect helped The Leading Hotels of the World increase revenue by 63% from French-speaking customers.

TransPerfect has helped us significantly increase revenue and improve our brand recognition through market-specific initiatives.

– Senior Director,

Digital Product Development & Content

47

Percent Reduction
in Localization Costs

37

Languages

45

Countries

To better serve their French-speaking customers, The Leading Hotels of the World turned to TransPerfect.

As a direct result of translating their website into French, by 2019 the bounce rate dropped by over 14% as customers felt more comfortable using a website in their native language. With traffc increasing by 28%, LHW saw a 63% increase in revenue from French-speaking regions

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The Internet population in every country in the world is set to increase over the next five years, with emerging markets representing a growing percentage of the global total. Consequently, companies are increasingly looking to international markets to find new revenue opportunities. However, building and operating successful international websites can quickly become a complex and costly endeavor. This is an area where technology such as localization suites can help limit the complexity and keep costs under control.

Translations.com commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying the GlobalLink Localization Suite. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of the GlobalLink Localization Suite on their organizations.

The full study outlines the details associated with a Seven-Year Risk-Adjusted ROI of $7.14 million related to the deployment of Translations.com’s GlobalLink Localization Suite.

To download the full study, please fill out the form below.


 
 
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