How to Drive ROI from an Engaging Multilingual Strategy for LEP Customers
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How to Drive ROI from an Engaging Multilingual Strategy for LEP customers

Session Description:

  • Talkuments CEO, George Baker and previously EVP of MCM, at Truist Financial Corporation, Luis Lobo,  joined Todd Wangaard, Global Program Director, TransPerfect to discuss the best techniques for driving good ROI when it comes to LEP customers.

What will you learn?

  • Learn how financial services companies can navigate the regulatory landscape when building an effective multilingual strategy
  • Hear how an executive perceives or calculates ROI, and communicates in early adoption phases
  • Learn the importance of creating a seamless journey for your Limited English Proficient (LEP) customers to build trust and loyalty