Global Expansion Through Multilingual Support: Zenus Bank Partners with TransPerfect
The Challenge
Zenus Bank operates in over 180 countries and serves clients in more than 100, but it faced challenges in delivering comprehensive multilingual support for its rapidly expanding global customer base. The bank needed to communicate in local languages and tailor experiences to diverse cultural expectations across multiple markets. Additionally, Zenus required a scalable solution for its contact center operations, recognizing the impracticality of instantly supporting every language across more than 100 countries.
The Solution
Zenus Bank partnered with TransPerfect to implement a comprehensive solution for its multilingual needs. This included setting up a dual-language (English and Spanish) client service operation in the Dominican Republic, with built-in disaster recovery and business continuity planning. To address the challenge of supporting numerous languages, TransPerfect provided an on-demand translation service for the contact center, allowing real-time access to translators for any required language. Additionally, TransPerfect's translation and localization services were used to create culturally appropriate marketing and communication materials for various markets.
What our Clients Say
"We're taking a slightly different approach to how we scale into new countries. Because we've got such a large footprint, we can't instantly get up to capacity to serve every single one of those languages in over a hundred countries. TransPerfect offers a fantastic solution that helps us solve that within our contact center."
– John Woods, Chief Revenue Officer
