Western Digital Amplifies Global Content Reach Through Integrated Localization Technology

As a leader in data storage solutions, Western Digital was challenged to manage and localize content across its global markets. With content spread across three primary systems—AEM, Vasont, and Marketo—and six separate departments, the company struggled with inefficient, manual localization processes. This fragmentation resulted in slower time-to-market for new products and marketing materials. The lack of a centralized content strategy impeded Western Digital's capacity to scale its localization efforts efficiently, potentially limiting its growth in international markets.

TransPerfect's GlobalLink technology provided Western Digital with a centralized content management solution. By seamlessly integrating with AEM, Vasont, and Marketo, GlobalLink created a unified workflow that automated content extraction, translation, and reintegration across all systems. This integration eliminated manual copy-pasting tasks and created a single source for all localized content. The solution enabled Western Digital to scale its language offerings, supporting the company's global expansion strategy while maintaining consistency across all markets.