Translation & Language Services

GlobalLink Transforming Visit Qatar’s Digital Presence

Translation & Language Services

3x

Goal to increase visitation by 2030

4x

Aim to increase in-destination spend by 2030

3

Months, we launched the MVP website

The Challenge

Creating a Centralized, Multilingual Digital Presence

Decentralized ecosystem with multiple, outdated websites

Limited language offerings, primarily in English

Need for agility in content updates and language rollouts

Visit Qatar, aligned with the country's 2030 National Vision, faced significant challenges in creating a unified, multilingual digital presence to engage visitors throughout their journey. Its existing digital ecosystem was fragmented, with multiple English-centric websites featuring outdated, static content. Updates required agency intervention, hindering agility. To achieve its ambitious goals of tripling visitation and increasing in-destination spend by 3-4 times by 2030, Visit Qatar needed a solution that could centralize its digital presence and efficiently manage multilingual content across the entire visitor journey.

The Solution

Integration of GlobalLink with Adobe Experience Manager (AEM)

Implementation of GlobalLink integrated with AEM

Centralized management of language rollout

Unified platform for translation, review, and publishing processes

Visit Qatar implemented a solution that integrated TransPerfect's GlobalLink technology with Adobe Experience Manager (AEM). This integration allowed for centralized management of language rollout directly from headquarters. The solution unified all global teams involved in the translation, review, and publishing processes onto a single platform. This streamlined approach enabled Visit Qatar to launch the MVP for visitqatar.qa, its main consumer site, in just three months—from inception to go-live by the end of 2020.

The Results

The integration of GlobalLink with AEM significantly enhanced Visit Qatar's ability to manage and deploy multilingual content efficiently. The centralized platform streamlined the entire process from translation to publication, allowing for rapid language rollouts across global markets. This newfound agility enabled Visit Qatar to better engage with visitors at every stage of their journey, from initial planning to post-trip interactions. The successful implementation has positioned Visit Qatar to effectively work towards its2030 goals, providing a robust foundation for increasing visitation and in-destination spend through improved multilingual engagement.

What our Clients Say

"Because GlobalLink integrates so seamlessly into AEM, it allows us to manage language roll out from a very central place, it unites all the different teams around the world when it comes to translation, review process, publishing process in just one platform, so that makes it incredibly easy."

– Head of Digital, Social and Content