Victorinox: Multilingual Mastery for Global Market Expansion

Victorinox, the Swiss family-owned business known for its iconic Swiss Army Knife, faced significant hurdles in its global expansion efforts. The company strived to provide consistent, high-quality translations across its B2B and B2C channels. However, this proved challenging due to the complexity and variety of its offerings, including kitchen knives, luggage, watches, and perfumes. The resulting linguistic gap hindered its ability to enter new markets and resulted in missed revenue opportunities. Without a centralized solution for managing multilingual content, Victorniox struggled to maintain brand consistency and effectively communicate product information to its global audience.

TransPerfect's GlobalLink solution provided Victorinox with a centralized platform to manage content from various sources, including its PIM system and e-commerce platforms. This integration allowed for efficient translation and management of content across 12 languages. Additionally, we facilitated collaboration with market reviewers—Victorinox employees in local markets—who could approve and refine translations to ensure cultural relevance and accuracy. The use of translation memory technology further improved efficiency by providing 100% matches for previously translated content.