United Way Worldwide Expands 211 Service Reach with Spanish Website Localization
The Challenge
United Way Worldwide's 211 service, a crucial lifeline for health and human services information, faced a significant surge in demand from Spanish-speaking communities. With Spanish language requests increasing by 300% to 1.7 million annually, United Way needed to quickly expand its online presence to match its phone-based support. The challenge was to create a Spanish version of its website that accurately conveyed critical information without relying solely on machine translation.
The Solution
TransPerfect deployed our GlobalLink Web solution to rapidly localize United Way's 211 website into Spanish. This turnkey approach enabled quick implementation without straining United Way's internal resources. GlobalLink Web seamlessly integrated with the over-the-phone interpretation services we provided, ensuring consistency across all communication channels. Professional translators guaranteed that critical health and human services information was conveyed accurately and in a culturally appropriate manner..
What our Clients Say
"211 connects people to life-saving services and we want to ensure our message of hope is communicated appropriately rather than simply relying on machine translation—TransPerfect is helping us achieve this result."
– Joshua B. Pedersen, Senior Director, 211, United Way Worldwide
