Website Localization

Rogers Corporation Boosts Chinese Web Presence with GlobalLink Web

Website Localization

25%

reduction in Chinese website bounce rate

6.92%

increase in overall website usage

28.9%

decrease in exit rate

The Challenge

Streamlining Multilingual Web Management

Efficiently managing Chinese website translations with limited resources

Eliminating manual translation efforts to improve efficiency

Enhancing web performance for the key Chinese market

Rogers Corporation, a global leader in materials technology, faced the daunting task of maintaining an effective online presence for the crucial Chinese market. With a lean marketing team and limited resources, the company strove to manage manual translations efficiently. It needed a solution that could automate the translation process, improve website performance, and ensure up-to-date content across both English and Chinese versions of its site.

The Solution

GlobalLink Web for Automated Web Localization

Implementation of GlobalLink Web for streamlined translation

Customized workflow for efficient content management

Automated scanning and update identification system

TransPerfect deployed its GlobalLink Web solution to address Rogers' web localization challenges. The system was customized to create different analytics codes based on the visited URL, enabling native search functionality across both language versions. GlobalLink Web's automated scanning feature allowed for regular checks of the website, identifying necessary updates and translation needs. This approach significantly reduced manual effort, kept both websites’ content synchronized, and ensured timely content updates.

The Results

          6.92%
           increase in overall website usage
    

          24.9%
           decrease in bounce rate
    

          28.9%
           reduction in exit rate
    

The implementation of GlobalLink Web transformed Rogers Corporation's Chinese web presence. Comparing Q1 2020 (pre-implementation) to Q1 2022, the company experienced a 6.92% increase in website usage. Most notably, the bounce rate decreased by 24.9%, and the exit rate dropped by 28.9%. These improvements indicate significantly better engagement and relevance of the Chinese site content. The new system also facilitated direct interaction with the Chinese team, reducing errors and streamlining the update process. This successful localization effort improved Rogers' digital presence in China and set a new standard for its global online strategy.

What our Clients Say

“We appreciate the level of customer service from TransPerfect, working both with our US-based team and international team in Asia to assist with our account needs, as well as providing a custom solution that has helped us meet our goals.”

– Rogers Corporation Team Member