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From English-Only to Inclusive: New York Credit Union Launches Spanish Website

Credit unions serve the community, and that means meeting members in their preferred language. As Spanish-speaking membership grew, a leading New York credit union recognized the need for a fully functional Spanish website.

NY Credit Union

Challenges Faced

Bringing a Spanish website to life wasn’t as simple as flipping a switch. The credit union had to address these obstacles:

The existing website infrastructure wasn’t equipped to handle ongoing multilingual content updates efficiently.

Internal IT and project management teams were already at capacity with daily operations.

Financial terminology needed to be accurately localized for Spanish-speaking members.

The Journey Begins

Our collaboration with the credit union took off from a simple yet impactful idea: “What if we could personalize digital banking to feel authentically local for Spanish-speaking New Yorkers?”

The leadership was looking for more than web content translated straight into Spanish. They envisioned a customized and sustainable localization solution that would grow with their community.

 

Strategic Approach

To fulfill this vision, our comprehensive solution prioritized efficiency and sustainability:

 

We deployed GlobalLink Web to seamlessly integrate with the existing content management system.

 

We established a team of financial translators who understood both banking terminology and regional language nuances.

 

We created an automated workflow for monthly content updates that minimized the burden on internal teams.

 

The Results

 
As soon as the fully functional Spanish-language website launched, the impact was undeniable:
 

Engagement skyrocketed

Engagement skyrocketed with Hispanic members.

 

A significant drop

A significant drop in IT and project management involvement.

 

A scalable foundation

A scalable foundation was established for future multilingual growth.

 
 

The Solutions That Made It Possible

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GlobalLink

This success was made possible with GlobalLink, TransPerfect’s suite of translation technology that combines advanced automation with linguistic expertise to help organizations maintain a multilingual digital presence.

Looking Ahead.

With a website that caters to Spanish-speaking members, the credit union now stands as a model for inclusive digital banking in New York and beyond. The infrastructure we’ve built positions the credit union for sustained growth and opens the door for expanding support to more language groups.

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