Lufthansa Multilingual Content Strategy Soars

Lufthansa, aiming to be the leading airline in Europe, faced significant challenges in managing its multilingual content strategy across its family of brands, including Lufthansa, Eurowings, Swiss, and Austrian Airlines. The existing translation process involved excessive copy-and-paste work and the time-consuming exchange of Excel and Word documents. This highly manual approach increased the risk of errors and inconsistencies across its digital platforms.

Moreover, as a forward-thinking company, Lufthansa required a solution that was not only efficient for current needs but also future-proof, capable of adapting to changing requirements across its multiple brands. The airline needed to significantly reduce time-to-market for translated content, decrease costs, and maintain its high-quality standards—all while ensuring a superior customer experience across different languages and markets.

TransPerfect addressed Lufthansa's challenges by implementing GlobalLink, a comprehensive translation management solution that seamlessly integrated with the airline's Adobe Experience Manager suite. This integration was crucial in transforming Lufthansa's translation workflow from a manual, time-consuming process to a streamlined, efficient operation.

The solution provided by TransPerfect was designed with flexibility in mind, allowing for easy onboarding of Lufthansa's different brands. It offered a future-proof platform capable of adapting to changing requirements, ensuring long-term value for the airline group. The system's user-friendly interface and automated processes significantly reduced manual effort, enabling Lufthansa to manage translations more efficiently across all its brands.