Translation & Language Services

Going Global: LPGA Expands Reach with TransPerfect's Language Solutions

Translation & Language Services

170+

countries

40+

players

233+

markets globally broadcast

The Challenge

Bridging Communication Gaps in a Global Sport

Need for effective communication with diverse international players

Complexity of conveying information across multiple languages

Desire to create an inclusive environment for all players

As the world's premier women's professional golf organization, the Ladies Professional Golf Association (LPGA) faced difficulties effectively communicating with its increasingly diverse membership. With players representing over 60 countries and broadcasts reaching 233+ markets globally, the LPGA needed a solution to bridge language barriers, ensure clear communication of critical information, and foster an inclusive environment for all players, regardless of their native language.

The Solution

A Comprehensive Language Services Partnership

Document translation services

On-site interpretation for meetings and events

Localization support for global market promotion

In 2016, the LPGA selected TransPerfect as its official provider of translation and interpretation services. This partnership encompassed a wide range of language solutions, including document translation to ensure all written communications were accessible in multiple languages. TransPerfect also provided on-site interpretation services for meetings and events, allowing non-native English speakers to fully participate and engage. Additionally, the partnership included localization support to help promote the tour and its players in international markets, enhancing the LPGA's global presence.

The Results

The partnership with TransPerfect significantly enhanced the LPGA's ability to operate as a truly global tour. Players reported feeling more comfortable and engaged during meetings, with the ability to use headsets for real-time interpretation. This led to increased participation and better understanding of crucial information. The LPGA's global reach expanded, with improved communication in 170+ countries and enhanced promotion in international markets. By breaking down language barriers, the LPGA strengthened its position as the global leader in women's golf, creating a more inclusive environment that allows players from diverse backgrounds to pursue their dreams at the highest level of the sport.

What our Clients Say

“Traditional and structurally, women’s sports have had underinvestment, and it’s extremely important for us to have partners like TransPerfect who understand the value of women and women in sports, and understand the importance of giving opportunities to the greatest women’s golfers in the world, to show that women can be great.”

– Mollie Marcous Samaan, Commissioner, LPGA