Website Localization

French Market Presence Leads to Global Revenue Increase

Website Localization

63%

increase in revenue from French-speaking customers

28%

increase in website traffic

14%

decrease in bounce rate

The Challenge

Engaging French-Speaking Customers

Untapped revenue potential in French-speaking regions

Limited engagement with French-speaking market

High bounce rates on non-localized website

The Leading Hotels of the World (LHW) identified a significant opportunity to better serve its French-speaking customers and increase market revenue. It was experiencing high bounce rates on its non-localized website, which indicated that French-speaking visitors were not engaging with the content or converting into customers. A solution to effectively reach and retain this valuable market segment was critical.

The Solution

Website Localization and Market-Specific Initiatives

Implementation of TransPerfect's localization services

Full website translation into French

Development of market-specific marketing initiatives

LHW partnered with TransPerfect to fully translate its website into French, ensuring that all content was accurately localized for the French-speaking market. Beyond translation, TransPerfect assisted in developing market-specific initiatives to improve brand recognition and engagement in French-speaking regions. This comprehensive approach aimed to create a more comfortable and relevant online experience for French-speaking customers.

The Results

          63%
           increase in revenue from French-speaking regions
    

          28%
          increase in traffic from French-speaking visitors
    

          14%
          decrease in bounce rate for French-language site
    

The localization efforts yielded impressive results for LHW. By 2019, the company experienced a substantial 63% increase in revenue from French-speaking regions, directly attributable to the website localization and market-specific initiatives. Traffic from French-speaking visitors increased by 28%, indicating improved discoverability and interest in the localized content. Furthermore, the bounce rate for the French-language site dropped by over 14%, suggesting that visitors were more engaged with the content and more likely to explore the site further, ultimately contributing to the significant revenue growth.

Social Proof/Quote

"TransPerfect has helped us significantly increase revenue and improve our brand recognition through market-specific initiatives." – Senior Director, Digital Product Development & Content