Heineken® reaches sports fans in 31 markets and
18 languages with TransPerfect
"Finding a full-service language solutions partner who is able to collaborate not only with Heineken® but also with multiple agency partners was incredibly important to us, and TransPerfect continues to deliver on all requirements."
– Laurens Griep, Global Digital Manager
THE CHALLENGE
As a premium alcohol brand that aligns itself with multiple high-profile sporting events, such as Formula One™ and the UEFA Champions League, Heineken® utilized its global partnership with TransPerfect to localize pre- and post-event video content very quickly. Heineken® required multiple versions of each asset to ensure all messaging was creatively adapted for audience, culture, and language.
THE SOLUTION
To ensure that all content, including match and race reminders and post-match/race content, was ready to go 30 minutes after each event concluded, TransPerfect pre-translated all potential outcomes for each event so that the correct message could be launched in each language across five social networks. Collaborating on the campaigns with four agencies, TransPerfect’s team delivered accurately and on time so that Heineken’s® local markets could publish the right asset at exactly the right moment according to the events’ outcomes.
THE RESULT
9,500 digital assets were created consistently and on time, outperforming all local benchmarks on CPM while reaching 277 million UCL fans and 168 million Formula One fans globally.
9.5K
ASSETS
CREATED
277M
UCL FANS
REACHED
168MM
F1 FANS
REACHED
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