Website Localization

Accelerating Global Expansion: Hamamatsu's Multilingual Website Transformation

Website Localization

60%

reduction in translation costs

1M

characters translated in 3 months

3

months

The Challenge

Rapid Multilingual Website Development for Strategic Market Expansion

Tight timeline for rollout

Consistent brand voice across languages

Efficient integration with existing CMS

Hamamatsu Photonics, a Japanese multinational electro-component developer, sought to enter new strategic markets. It recognized the need for a robust multilingual website that could effectively communicate its brand and products. However, the company faced a short rollout time that made the task of translating and localizing its extensive content particularly daunting.

As a crucial component of its expansion strategy, Hamamatsu had to ensure a consistent brand voice across all languages while seamlessly integrating the new translations with its existing Adobe Experience Manager CMS. This complex set of requirements demanded a solution that could deliver high-quality translations at scale, maintain brand integrity, and work within its technical infrastructure—all within a compressed time frame.

The Solution

Comprehensive Translation Workflow and Technology Integration

Professional translation services

GlobalLink technology integration

Translation memory and glossary development

TransPerfect crafted a multi-layered plan to meet Hamamatsu's unique expansion needs. First, we implemented a robust translation workflow that began with the development of a comprehensive glossary of terms and translation style guides. This foundational work ensured consistency in terminology and brand voice across all languages.

To tackle the scale and speed requirements, we deployed our advanced translation memory (TM) technology. This system allowed for the reuse of previously translated content, significantly accelerating the translation process and reducing costs. The TM technology was particularly crucial in handling the volume of over one million characters within the tight three-month timeframe.

Furthermore, TransPerfect's GlobalLink technology was seamlessly integrated with Hamamatsu's Adobe Experience Manager CMS. This integration streamlined the content management process, allowing for efficient handling of translations within the existing technical ecosystem. Throughout the project, our operations team provided support to ensure a smooth translation process, addressing any issues that arose promptly and effectively.

The Results

          1M
          characters translated in 3 months
    

          60%
          reduction in translation costs
    

The collaboration between Hamamatsu and TransPerfect yielded impressive results. The implementation of translation memory technology led to a 60% reduction in translation costs, providing significant financial benefits to Hamamatsu. Despite the large volume of content—over one million characters—TransPerfect successfully completed the translations within the tight deadline, enabling Hamamatsu to launch its multilingual website on schedule.

Importantly, Hamamatsu's internal reviewers expressed high satisfaction with the quality of the translations, confirming that the rapid turnaround did not compromise the accuracy or consistency of the content. This successful project laid the groundwork for Hamamatsu's continued efficient multilingual development, supporting its ongoing global expansion efforts.

What our Clients Say

"TransPerfect have meticulously worked with us by building a glossary of terms, translation memory, and translation style guides prior to translation. With support from GlobalLink operations, the translation process was smooth even after the actual translation started. We have great hopes that further multilingual development will be carried out efficiently."

– Project Manager, Hamamatsu Photonics K.K.