Guaranteed Rate Launches One of The Most Extensive Spanish Language
Mortgage Programs for growth in The US Housing Market
"The rapidly growing Latino population has faced language barriers in the mortgage application process for way too long. We feel transparency is a right no matter what language you speak. Our solution has no geographic boundaries, as Latinos are integral parts of city, suburban, small town, and rural communities in all 50 states. Now, Spanish-speaking homebuyers and real estate agents have trusted mortgage resources wherever they are."
– Camilo Escalante, Executive Director of Diverse Segments at Guaranteed Rate
Reaching their global audience has been an important growth area for Guaranteed Rate. The mortgage company's strategy depended in part on delivering exceptional customer service to Spanish-speaking customers, and they are one of the first mortgage organization to provide an end-to-end Spanish language experience for its Hispanic homebuyers.
Guaranteed Rate chose TransPerfect’s GlobalLink Solution to seamlessly launch and maintain customer-oriented and targeted content. Together, we ensure Guaranteed Rate has the tools to launch Spanish content quickly, with quality in all of their prioritized channels.