Guaranteed Rate Launches Extensive Spanish Language Mortgage Program
The Challenge
Guaranteed Rate recognized the rapidly growing Latino population in the US housing market and the persistent language barriers they faced in the mortgage application process. The company needed to develop a comprehensive Spanish language program that could serve Latino communities across a wide geographic area—from cities to rural communities in all 50 states—while ensuring transparency and accessibility in the mortgage process.
The Solution
Guaranteed Rate chose TransPerfect's GlobalLink solution to seamlessly launch and maintain customer-oriented, targeted Spanish content. GlobalLink enabled Guaranteed Rate to quickly deploy high-quality Spanish language resources across all prioritized channels. This comprehensive approach included translating and localizing all necessary mortgage resources—from application forms to educational materials—ensuring a complete end-to-end Spanish language experience for Latino homebuyers.
What our Clients Say
"The rapidly growing Latino population has faced language barriers in the mortgage application process for way too long. We feel transparency is a right no matter what language you speak. Our solution has no geographic boundaries, as Latinos are integral parts of city, suburban, small town, and rural communities in all 50 states. Now, Spanish-speaking homebuyers and real estate agents have trusted mortgage resources wherever they are."
– Camilo Escalante, Executive Director of Diverse Segments, Guaranteed Rate
