40+
InDesign files and 36 videos localized
5
month project completed 2 weeks early
100s
of new learners in new market

The Challenge

Navigating Cultural and Linguistic Complexities in E-Learning Localization
challenge
Finding a capable local partner for French Canadian translation
challenge
Overcoming limitations experienced with smaller translators
challenge
Maintaining course quality and cultural relevance in a new market

Crucial Learning, a company dedicated to enhancing lives through innovative learning experiences, faced a formidable undertaking when expanding its popular "Crucial Conversations® for Mastering Dialogue" course into the Canadian market, particularly for French Canadian speakers. The company's mission to impart proven skills for addressing personal, interpersonal, and organizational challenges required a delicate balance of linguistic accuracy and cultural sensitivity.

Previous attempts to work with smaller translation providers had revealed limitations in handling the complexity and scale of the project. Crucial Learning needed a partner capable of adapting the content to resonate with the French Canadian audience while maintaining the course's core principles and effectiveness. This challenge was compounded by the range of materials requiring localization, including InDesign files, videos, and interactive content, each demanding a unique approach to translation and cultural adaptation.

The Solution

Comprehensive E-Learning Localization and Adaptation
solution
Multilingual desktop publishing and graphic replacement
solution2
Video localization with voiceover and subtitling
solution3
Cultural adaptation and quality management

Crucial Learning partnered with TransPerfect for a comprehensive localization solution that went beyond simple translation and involved a multifaceted strategy. The project encompassed the localization of over 40 InDesign files, ensuring that all textual content was accurately translated and culturally appropriate for the French Canadian audience.

A key component of the solution was the localization of 36 videos, which involved voiceover recording, subtitling, and graphic replacement. This ensured that the visual and auditory elements of the course were fully adapted to the target market. TransPerfect's team of experts worked diligently to maintain the course's engaging and interactive nature while making it culturally relevant to French Canadian learners.

Throughout the five-month project, TransPerfect employed rigorous quality management processes to ensure that the localized content met Crucial Learning's high standards. This included cultural consulting to ensure that examples, scenarios, and communication styles presented in the course resonated with the French Canadian audience. The project leveraged TransPerfect's extensive experience in e-learning localization to streamline processes and reduce turnaround times.

The Results

Crucial Learning's collaboration with TransPerfect resulted in a successful and timely expansion into the Canadian market. The project's completion two weeks ahead of schedule allowed Crucial Learning to respond quickly to the growing demand for its courses in Canada. The high-quality localization and cultural adaptation ensured that the course material was linguistically accurate and culturally relevant. 

The expansion reached hundreds of new learners in the Canadian market, significantly broadening Crucial Learning's impact. By providing access to this localized version of "Crucial Conversations® for Mastering Dialogue," Crucial Learning furthered its mission of empowering individuals with essential communication skills, contributing to personal and professional development in the French Canadian community.

Crucial Learning

Accelerated Market Entry and Enhanced Learning Experience

“TransPerfect helped us efficiently localize one of our courses for an emerging market. The process was smooth, and the end result met our quality expectations. Their team was proactive and friendly, and helped us reach our project goals on time.” 

— Team at Crucial Learning

-

Kickstart Your Global Strategy

We help clients reach new global markets by connecting with audiences and delivering exceptional customer experiences—in any language.


 

 

Complete the form to request information

Please visit https://gateway.transperfect.com/home to register in our system and submit questions
Please visit LinkedIn to check our live openings.

By submitting this form, you agree to the privacy policy and terms of this website.