Empowering Canadian Learners, One Dialogue at a Time
The Challenge
Crucial Learning, a company dedicated to enhancing lives through innovative learning experiences, faced a formidable undertaking when expanding its popular "Crucial Conversations® for Mastering Dialogue" course into the Canadian market, particularly for French Canadian speakers. The company's mission to impart proven skills for addressing personal, interpersonal, and organizational challenges required a delicate balance of linguistic accuracy and cultural sensitivity.
Previous attempts to work with smaller translation providers had revealed limitations in handling the complexity and scale of the project. Crucial Learning needed a partner capable of adapting the content to resonate with the French Canadian audience while maintaining the course's core principles and effectiveness. This challenge was compounded by the range of materials requiring localization, including InDesign files, videos, and interactive content, each demanding a unique approach to translation and cultural adaptation.
The Solution
Crucial Learning partnered with TransPerfect for a comprehensive localization solution that went beyond simple translation and involved a multifaceted strategy. The project encompassed the localization of over 40 InDesign files, ensuring that all textual content was accurately translated and culturally appropriate for the French Canadian audience.
A key component of the solution was the localization of 36 videos, which involved voiceover recording, subtitling, and graphic replacement. This ensured that the visual and auditory elements of the course were fully adapted to the target market. TransPerfect's team of experts worked diligently to maintain the course's engaging and interactive nature while making it culturally relevant to French Canadian learners.
Throughout the five-month project, TransPerfect employed rigorous quality management processes to ensure that the localized content met Crucial Learning's high standards. This included cultural consulting to ensure that examples, scenarios, and communication styles presented in the course resonated with the French Canadian audience. The project leveraged TransPerfect's extensive experience in e-learning localization to streamline processes and reduce turnaround times.
Accelerated Market Entry and Enhanced Learning Experience
“TransPerfect helped us efficiently localize one of our courses for an emerging market. The process was smooth, and the end result met our quality expectations. Their team was proactive and friendly, and helped us reach our project goals on time.”
— Team at Crucial Learning
