Website Localization | SEM

Burton Snowboards: Conquering the Japanese Market with TransPerfect

Website Localization | SEM

258%

revenue growth in 3 months

221%

increase in website sessions

197%

increase in transactions

The Challenge

Expanding Reach in the Japanese Market

Limited presence in the Japanese snowboarding market

Need for market-specific digital marketing strategies

Low conversion and ROI from digital marketing efforts

Burton Snowboards is a leader in snowboarding equipment and apparel. Despite being a global brand, It needed a tailored approach to the unique characteristics of Japanese consumers and the local market. The company required a strategy that could effectively recruit new customers and increase conversions while optimizing its marketing spend.

The Solution

TransPerfect's Localized Paid Search Strategy

Market-specific channel strategy (including Yahoo)

Optimized paid search campaigns

Culturally relevant copy

TransPerfect developed a comprehensive paid search solution tailored to the Japanese market. This included expanding Burton's presence beyond Google to include Yahoo, a significant player in the Japanese search market. The team optimized paid campaigns to increase conversions and improve return on investment. This involved creating culturally relevant ad copy, optimizing landing pages for local preferences, and fine-tuning bidding strategies to maximize performance in the Japanese market.

The Results

          258%
          growth in revenue 
    

          221%
          increase in website sessions
    

          197%
          more transactions completed
    

The implementation of TransPerfect's strategy generated remarkable growth for Burton Snowboards in Japan. The 258% increase in revenue over just three months demonstrated the effectiveness of the tailored approach in driving sales. The 221% boost in website sessions indicated a significant increase in brand visibility and interest among Japanese consumers. Moreover, the 197% rise in transactions showed that the strategy not only attracted more visitors but also effectively converted them into customers. These results were particularly impressive ast they were achieved during a global pandemic, exceeding Burton's sales targets and establishing a strong foundation for continued growth in the Japanese market.

What our Clients Say

"Thanks to TransPerfect we’ve been able to make a massive difference in a key and growing market for us. Not only did the team help us achieve our sales target during a global pandemic, but we also exceeded it." – Jeff Lord, Burton Snowboards