Website Localization

BALR. Boosts Online Sales with GlobalLink Web Technology

Website Localization

88%

supported languages

75%

increase in conversion rate

21%

decrease in bounce rate

The Challenge

Scaling E-commerce for Global Growth

Need for rapid expansion into new markets

Requirement for efficient localization process

Maintaining brand consistency across multiple languages

BALR., a growing fashion brand, faced the challenge of scaling its e-commerce presence to support international growth. The company was looking for a solution that could quickly and effectively localize its online store for multiple markets while maintaining the brand’s unique voice. Traditional localization methods were too slow and resource-intensive to keep up with its ambitious growth plans.

The Solution

TransPerfect's GlobalLink Web Technology

Automated website localization

TransPerfect implemented its GlobalLink Web technology to automate BALR.'s website localization process. This solution allowed for quick turnaround times in translating and adapting content for new markets. The technology integrated seamlessly with BALR.'s existing e-commerce platform, ensuring that product information, marketing copy, and user interfaces were consistently localized across all target markets.

The Results

          88%
          increase in online transactions
    

          75%
          boost in conversion rate
    

          21%
          decrease in bounce rate
    

By implementing GlobalLink Web, BALR.'s online performance improved dramatically. The 88% increase in transactions indicated a significant expansion of its customer base in new markets. The 75% boost in conversion rate suggested that the localized content resonated strongly with international customers, effectively turning browsers into buyers. The 21% decrease in bounce rate demonstrated that the localized websites successfully engaged visitors, keeping them on the site longer and increasing the likelihood of purchases.

What our Clients Say

"Scale-ups like BALR. need tech partners that set us up for future growth. TransPerfect is one of those partners. With quick turnaround times and effective consultancy they helped us take massive steps on our localisation roadmap."

– Thomas van Mastbergen, former Head of Digital at BALR.