American Airlines Scales
Digital Experiences with GlobalLink

The Challenge

To uphold its brand promise of speed, reliability, and service, American Airlines needed every customer interaction to be consistent across multiple local-language sites and internal departments.

The Solution

American Airlines implemented GlobalLink to centralize and eliminate manual bottlenecks. Automated review workflows gave stakeholders faster, more efficient validation of multilingual content, while integration with its CMS eliminated slow handoffs. TransPerfect’s QSR services filled reviewer gaps in specific markets, ensuring quality and consistency remained intact even when internal resources were stretched thin.

The Results

By centralizing workflows and automating reviews, American Airlines reduced turnaround times for urgent requests and minimized manual effort. With multilingual content now embedded into its digital infrastructure, the airline delivers consistent, on-brand experiences across all regions—meeting customer expectations with greater speed and reliability