Revolutionizing Global Product Information Management: Akeneo's Integration with Translations.com

Akeneo faced a significant challenge in helping clients—particularly luxury brands—adapt its product information to different global markets. One of Akeneo's customers struggled with an inefficient translation process for its website that took six months to complete. With product collections being released every six months, this lengthy process meant its website was consistently one collection behind.

The outdated product information severely impacted the brand's ability to stay current in fast-moving global markets. It became clear that a more efficient, culturally sensitive solution was needed to streamline the translation process and ensure timely, accurate product information across all markets.

To address these challenges, Akeneo partnered with Translations.com, integrating our advanced translation technology directly into Akeneo's platform. This allowed for a seamless, streamlined translation process that began at the source of content creation. The solution offered not just linguistic translation but also cultural adaptation, ensuring that product information was presented appropriately for each target market

Leveraging Translation.com's network of translators and cultural experts, Akeneo provided its clients with access to a wide range of languages and cultural insights. This approach allowed for a more nuanced and effective presentation of product information across different markets. The integration also automated much of the translation workflow, significantly reducing the time and manual effort required to manage global content.