Global Content Management with Adobe and TransPerfect

Before partnering with TransPerfect, Adobe's clients faced significant hurdles in managing global content. The localization process was described by Lynda Hall of FireEye as "excruciatingly painful," involving manual screenshots, copy-pasting into Word documents, and juggling spreadsheets and emails. This disjointed approach resulted in a nightmare scenario where content localization was handled on a project-by-project, page-by-page, and word-by-word basis, severely limiting the ability to efficiently reach global audiences.

The partnership between Adobe and TransPerfect produced a seamless integration of TransPerfect's GlobalLink with Adobe Experience Manager. This solution created an end-to-end globalization process and eliminated the need for manual content handling. The integrated platform streamlined content extraction from various sources, supported multiple file formats—including websites and videos—and enabled efficient translation and localization. This approach transformed content globalization from a series of fragmented tasks into a smooth and repeatable business process.

The Adobe-TransPerfect partnership has revolutionized how companies approach global content management. Clients can now launch new localized websites within hours instead of days or weeks. The streamlined process eliminates back-and-forth emails and copy-pasting, allowing for quick QA and activation of translated content. This efficiency enables businesses to rapidly expand global reach, speak to customers in their own languages and regional dialects, and provide truly localized experiences. As one client,Trina Bradford of NuSkin,put it: "It's made an incredible difference. It's such an integral part of our content creation process."