ABN AMRO Private Banking's Global Website Transformation
The Challenge
Despite a global presence, each of ABN AMRO Private Banking’s regional websites operated independently, resulting in a struggle to maintain brand consistency and efficiently deliver content across markets and languages. This fragmented approach hindered their ability to provide a unified customer experience and effectively communicate the bank’s complex financial services in a demanding niche market.
The Solution
TransPerfect implemented a comprehensive solution to address ABN AMRO's needs. By leveraging its their global network of copywriters and native-speaking linguists, TransPerfect created tailored brand guidelines for each market, ensuring consistency in tone and terminology. The team worked closely with ABN AMRO's central content team and local reviewers to create a collaborative process that balanced localized content with brand continuity across all target markets.
A Unified Global Digital Presence
“The assignment was a real challenge with a big deadline. We needed a lot of new content for different countries, provided by local experts with their own style and vision. Every piece of content was related to our complex financial services, in a high demanding niche market. TransPerfect did a great job and delivered everything on time, with high quality. A powerful start for a new long-term partnership.”
—Linde van Loenen, Digital Marketing Strategist
