Royal Caribbean Enhances Guest Experience with Real-Time App Localization

Royal Caribbean, the Miami-based cruise giant, faced a unique challenge in maintaining its mobile app's relevance and usefulness for a diverse, international clientele. As the app became the primary interface for passengers to access essential services like stateroom entry, dinner reservations, and entertainment bookings, the need for accurate, up-to-date information in multiple languages became paramount. The challenge was twofold: not only did the content need to be translated accurately, but it also needed to be updated in real-time, regardless of whether the ship was in port or at sea. Traditional methods of app updates and content management were inadequate for the dynamic nature of cruise operations, where itineraries, weather conditions, and available activities could change rapidly.

TransPerfect offered Royal Caribbean a tailored solution to meet its unique maritime needs. The core of the solution was our GlobalLink Strings platform, which provided a robust framework for managing multilingual content. To address the specific challenges of at-sea operations, we developed a custom proxy system that could be installed across all ship networks. This innovative approach allowed for on-the-fly updates with new translations, ensuring that the app remained current and relevant regardless of the ship's location. The system was designed to handle rapid content changes, allowing Royal Caribbean to update information about shore excursions, weather-related changes, and other time-sensitive details within minutes. This agility in content management and translation was crucial for maintaining the app's utility and enhancing the overall guest experience.