Customer Experience & Growth: Reaching Australia’s Migrant Customers

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Webinar

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How do you deliver exceptional customer experiences in a country as linguistically and culturally diverse as Australia, where over five million people speak a language other than English?

Join TransPerfect’s Claire Mullins, with guests Edwina Olver (Experience Director at Untangld) and Emily Bayford (Contact Centre Consultant), for an insightful conversation on CX strategy with a special focus on Australia's migrant population. Gain insights into the country’s rich cultural landscape, explore the challenges and opportunities of multilingual customer engagement and get practical tips for building an inclusive CX strategy.

  • Key Takeaways:
  • How CX strategies are evolving to meet today’s customer expectations
  • Designing CX strategies tailored to migrant Australians
  • Engaging customers in their native language at critical points in the customer journey, including the contact centre
  • How the right CX strategy can improve access, build loyalty and drive growth

Host:

  • Claire Mullins – Director, Business Development, TransPerfect

Guest Speakers:

  • Edwina Olver – Experience Director, Untangld
    Edwina is a CX leader with 15+ years of experience across strategy, design, insights and agile delivery. At Untangld, she helps businesses of all sizes create impactful, future-ready customer experiences.
  • Emily Bayford – Contact Centre Consultant
    Emily brings 20 years of experience in contact centre operations across in-house, BPO and outsourcing. She specialises in service transformation and inclusive design, with a focus on supporting vulnerable and multilingual customers.