Strings Innovates App Localization

TUI is one of the world’s largest leisure, travel, and tourism companies, but managing localization for its numerous apps posed a challenge. With a diverse portfolio spanning travel agencies, hotels, airlines, cruise ships, and retail stores, TUI needed a solution that could integrate with various management systems and be easily managed by regional teams—potentially accommodating separate apps for each business segment.

TUI turned to Strings for a comprehensive solution. The implementation involved setting up an enterprise SaaS system with intensive integration support. This allowed Strings to integrate seamlessly into all of TUI's digital assistance apps used for booking and booking management, connecting to a single source of content. To ensure long-term efficiency, in-country managers were given direct access to Strings, enabling them to perform translations and content edits independently.