Multilingual Video Localization Accelerates Therabody’s International Launch

30+

training videos localized into 7 languages

40%

average time savings per project achieved

4

week turnaround for full project completion

The Challenge

Rapid Multilingual Content Adaptation for Global Market Entry

Therabody, creator of the market-leading Theragun massage device, faced a complex challenge as it prepared for a global product launch. The company needed to localize over 30 training videos for its app into seven languages: French, Italian, German, Chinese, Spanish, Russian, and Japanese. These videos were crucial in guiding users through massage routines and exercise programs, helping them maximize the benefits of the Theragun. The project demands were multifaceted: Therabody required a cost-effective solution, rapid turnaround times, and, most importantly, a way to involve local distributors in the review process to ensure cultural and market-specific accuracy. Traditional localization methods, with their time-consuming back-and-forth review cycles, posed a significant risk to meeting tight launch deadlines.

The Solution

TransPerfect's MediaNEXT Platform for Streamlined Video Localization

TransPerfect leveraged its advanced MediaNEXT platform to address Therabody's complex localization needs. The solution began with smart machine translation, using AI to quickly generate initial translations across all seven target languages. This output was then refined by our skilled post-editors, ensuring that the creative intent and technical accuracy of the original content were preserved. A key feature of the solution was the MediaNEXT Timed Text Portal, which allowed Therabody's distributors to review, edit, and approve subtitles in real-time while viewing them in context. This cloud-based approach significantly streamlined the review process, reducing delays and improving collaboration. Additionally, the MediaNEXT Order Portal provided Therabody with a centralized platform to upload requests, download deliverables, and track project progress, enhancing overall project visibility and management.

The Results

Accelerated Global Launch with Enhanced Quality

TransPerfect's MediaNEXT-powered solution enabled Therabody to successfully navigate the challenges of its ambitious international launch. The project team delivered all localized videos within a tight four-week timeframe, with all content reviewed and approved by local distributors. The use of MediaNEXT's interconnected cloud-based platforms resulted in a 40% reduction in time-to-market, while simultaneously simplifying the review process. This efficiency not only met Therabody's immediate launch needs but also set a new standard for future localization projects. The success of this collaboration led to an ongoing partnership between TransPerfect and Therabody, with continued work on further projects. The streamlined process and high-quality output positioned Therabody to effectively reach and engage with a global audience, supporting the international success of the Theragun product.

What our Clients Say

"The MediaNEXT technologies were a total game changer! Its features made the process of uploading, translating, reviewing live and implementing corrections incredibly smooth and easy for our team."

— Head of Digital Platform