Marks & Spencer Cuts Costs and Optimizes Global Reach

Marks & Spencer aimed to expand its global reach by entering the Arabic-speaking market. However, creating a localized Arabic site that resonated with the target audience while managing translation costs posed a challenge. The company needed a solution that not only provided high-quality Arabic translations but also streamlined the localization process to make its products and services more accessible to this new customer segment.

After evaluating multiple vendors, Marks & Spencer chose to partner with Translations.com to build its localized Arabic site. Translations.com implemented advanced translation technologies and methodologies to ensure high-quality localization while significantly reducing costs. The partnership involved a customized approach to address the unique challenges of Arabic localization, including right-to-left text orientation and cultural nuances.