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Retail & E-Commerce 11.21.16 BLOG 

International E-Commerce: 2 Pitfalls to Avoid

The TransPerfect Retail Team

International E-Commerce

International E-Commerce: 2 Pitfalls to Avoid

When launching an international e-commerce website, thoughts of the vast riches to be earned in China or the competitive advantage you'll have if you enter Germany are hard to ignore. What you absolutely can't ignore are the realities that come with launching an online shopping experience in a foreign market. Two common pitfalls to avoid when launching a new e-commerce site include:

1) Maintaining too much central control
2) Not fully understanding the situation you are facing in the foreign market

Release centralized control over your content—give it a local feel. Understand how the foreign market makes buying decisions and learn how key considerations may vary by country. Both topics are covered in greater detail in our "Extending the Shopping Funnel" webinar.

Other topics addressed in this webinar include a detailed explanation of what exactly is headless commerce, examples of brands who have extended their shopping funnel successfully, and a case study about how TransPerfect's sister company,, worked with our partner, Third & Grove, to help Benefit Cosmetics launch a headless commerce website on Drupal, SAP Hybris, and's translation management system, GlobalLink.

Sit back and enjoy the show.
Watch the Recorded Webinar

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