Why Did You Start Your Business?


Why Did You Start Your Business?

By Ashley Poulter

CEO Blog Nation - June 2, 2013

Each business has a story. No matter if the business is a Goliath like Wal-Mart, or a local business owned by a couple or family, the business has roots in an idea. For each business owner, the story of their journey can range from monetary needs or the passion for a unique project. Each story is different though the reasons may remain the same. No matter the tale, the background behind each and every business is what fuels each and brand.

Building a language service with a business model based on service and quality

I’d lived and worked in other countries before going to college and loved learning languages and exploring other cultures. The decision to major in modern languages in college was a clear one for me. After graduation, I followed my passion for languages and got a job with a translation agency. I could see that the global economy was growing quickly and that businesses needed a more professional level of service than the language services industry offered at the time. I decided to go for my MBA so I could be knowledgeable about the business needs that language service companies could and should fulfill. In business school, I met Phil Shawe, a classmate with a background in finance. Together, we came up with the idea of offering language services based on a business model that focused on quality and service—with the goal of making it the world’s premier language services provider.

Thanks to Liz Elting, TransPerfect

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