United Airlines

United Airlines reaches new heights with TransPerfect’s GlobalLink® technology

With flights to more than 100 countries, our multilingual content requirements are complex and tremendously important to our customers and our business.

TransPerfect’s language solutions and their GlobalLink technology were the best choice for us as we work to ensure the best customer experience, regardless of location or language.

– International Marketing Manager,United Airlines


Percent Reduction
in Localization Costs





United Airlines chose to deploy TransPerfect’s industry-leading GlobalLink translation management tool to centralize and manage content across all departments, languages, and regions.

As a result, United Airlines can now speak directly to its international customers in their preferred language throughout the travel lifecycle—with localized materials including sales and marketing collateral, customer care resources, in-flight information, social media communication, and web assets.

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The Internet population in every country in the world is set to increase over the next five years, with emerging markets representing a growing percentage of the global total. Consequently, companies are increasingly looking to international markets to find new revenue opportunities. However, building and operating successful international websites can quickly become a complex and costly endeavor. This is an area where technology such as localization suites can help limit the complexity and keep costs under control.

Translations.com commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying the GlobalLink Localization Suite. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of the GlobalLink Localization Suite on their organizations.

The full study outlines the details associated with a Seven-Year Risk-Adjusted ROI of $7.14 million related to the deployment of Translations.com’s GlobalLink Localization Suite.

To download the full study, please fill out the form below.

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