Website Localization

MicroStrategy's Localization Transformation with TransPerfect

Website Localization

90%

increase in productivity for web page translation and approval

6

domains and 10 languages managed daily

100K

web pages per domain localized efficiently

The Challenge

Overcoming Localization Hurdles

60% of websites outdated or untranslated

Inconsistent translation processes across vendors

Time-consuming web page localization (36 hours per page)

MicroStrategy, a business intelligence software company, faced significant challenges in maintaining up-to-date, localized content for its global audience. With 60% of its websites either outdated or not translated, the company struggled to effectively market its products to international customers. The lack of a streamlined localization strategy resulted in a fragmented approach, with various vendor relationships and scattered translation assets. This inefficiency was particularly evident in its web page localization process, which consumed an average of 36 resource hours per page and severely limited MicroStrategy's ability to keep pace with global market demands.

The Solution

TransPerfect's Integrated Localization Strategy

Implementation of translation memory and branding guidelines

Integration with Kentigo CMS through native adapter

Data-driven language optimization

TransPerfect revolutionized MicroStrategy's localization approach by implementing a comprehensive strategy. We consolidated existing translation assets to create a unified translation memory and established clear branding guidelines for each target language. The seamless integration of TransPerfect's services with MicroStrategy's Kentigo content management system (CMS) through a native adapter streamlined the workflow. Additionally, TransPerfect provided data-driven insights that enabled Strategy to make informed decisions about language variants and market focus.

The Results

          34
          Hours reduction in web page translation and approval time
    

          10
          different languages
    

          6
          domains successfully managed daily
    

The partnership with TransPerfect yielded remarkable results for MicroStrategy. The most significant was the dramatic reduction in web page translation and approval time, plummeting from 36 hours to just 2 hours—a 90% increase in productivity. This efficiency boost allowed StrategyB to manage an impressive scale of localization, handling 6 domains in 10 different languages daily, with each domain containing approximately 100,000 webpages. The agility of the new system was demonstrated by MicroStrategy's ability to swiftly implement market-specific optimizations, such as shifting Portuguese translations to target South American audiences within a month of deployment, ensuring more effective communication with its primary consumer base.