Royal Caribbean

Royal Caribbean Chooses GlobalLink Applanga
for Customized, Real-Time Mobile App Localization

  • Challenge:
  • Mission:
  • Solution:


An adaptable solution
to work at sea


Fast translations for
high-visibility app


Enterprise SaaS Applanga
setup plus custom on-ship proxy

Miami-based cruise company Royal Caribbean’s mobile app is quickly becoming the most popular means of interacting with passengers. The app allows for stateroom access, dinner bookings, entertainment, and other functions that are essential to be available in all languages their passengers speak.

With Applanga, Royal Caribbean was able to install a custom proxy across all ship networks allowing for on-the-fly updates with new translations—whether in port or at sea.

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The Internet population in every country in the world is set to increase over the next five years, with emerging markets representing a growing percentage of the global total. Consequently, companies are increasingly looking to international markets to find new revenue opportunities. However, building and operating successful international websites can quickly become a complex and costly endeavor. This is an area where technology such as localization suites can help limit the complexity and keep costs under control. commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying the GlobalLink Localization Suite. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of the GlobalLink Localization Suite on their organizations.

The full study outlines the details associated with a Seven-Year Risk-Adjusted ROI of $7.14 million related to the deployment of’s GlobalLink Localization Suite.

To download the full study, please fill out the form below.

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