Costa Croisere

GlobalLink Helps Costa Crociere Create Compelling Customer Experiences in 12 Languages Across 20 Markets

Thanks to’s GlobalLink and a seamless integration with Adobe Experience Manager, we are able to automate and streamline every facet of our global strategy while reducing translations costs by 40%.

— Anna Giordano,Head of Digital Innovation, Costa Crociere


Percent Reduction
in Localization Costs





Costa Crociere, the first Italian cruise company, offers enriching vacations for families and couples alike across the world. To achieve their goal, they turned to to localize their website into a dozen languages for 20 markets.

By implementing GlobalLink with Adobe Experience Manager, Costa Crociere has been able to deliver a tailored experience to travelers around the world, providing a seamlessly integrated booking experience in their native language.

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The Internet population in every country in the world is set to increase over the next five years, with emerging markets representing a growing percentage of the global total. Consequently, companies are increasingly looking to international markets to find new revenue opportunities. However, building and operating successful international websites can quickly become a complex and costly endeavor. This is an area where technology such as localization suites can help limit the complexity and keep costs under control. commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying the GlobalLink Localization Suite. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of the GlobalLink Localization Suite on their organizations.

The full study outlines the details associated with a Seven-Year Risk-Adjusted ROI of $7.14 million related to the deployment of’s GlobalLink Localization Suite.

To download the full study, please fill out the form below.

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