Pestana Hotel Group Maximizes International Revenue with TransPerfect
The Challenge
Pestana Hotel Group, Portugal's largest hotel chain, sought to increase direct bookings from both existing and emerging international markets. The company faced challenges in identifying which languages would deliver the best return on investment for each property. Additionally, Pestana needed a comprehensive strategy to strengthen its digital presence and drive global growth
The Solution
TransPerfect partnered with Pestana to develop a data-driven localization strategy that involved a thorough analysis of Pestana's site users, detailed ROI projections, and identification of the most beneficial languages for individual properties. TransPerfect's extensive experience in the hospitality sector informed the development of a clear, strategic approach to maximize Pestana's digital ROI. The solution was customized to address the unique needs and opportunities of each hotel within the group.
What our Clients Say
"Growing direct bookings from international visitors to our hotels has been a key part of our strategy. TransPerfect provided a clear and data-driven approach that helped us maximize our digital ROI. We selected them based on their extensive experience in the hospitality sector, and the results have produced significant growth in the markets selected for localization."
– Luis Monteiro, Executive Board Member for Digital, Product, Marketing, and CRM, Pestana Hotel Group
