Thanks to globalization, increased disposable income, and a rekindled interest in seeing the world following two years of travel restrictions, the tourism industry is experiencing an unprecedented boom. This has coincided with the rise of e-learning, which, in response to a surge in demand during the pandemic, has revolutionized education, training, and the way we work. But how can these two thriving sectors work together to increase learning engagement in travel companies?

While training is important in every sector, it is particularly crucial in the dynamic, constantly changing travel industry, where staff must be kept up to date with the latest trends and regulations. In addition, since tourist operators are typically national or international chains, it’s essential that this training is delivered in a consistent way throughout all branches and that it is easily accessible for all learners. E-learning, which can be accessed from any location and allows the transmission of identical content to all users, is the perfect way for travel companies to cover their training needs.

Learning on Demand 

As a very customer-centric industry with increasingly demanding clients, it’s essential for businesses in the tourism sector to provide their staff with regular customer service training. E-learning is well-placed to fulfill this need, offering tailored training programs that are adapted to the specific job roles within the company. This enables travel companies to offer targeted training to their employees and is a much more efficient and cost-effective way of keeping their staff up to date with the latest information that is relevant to their roles. In fact, corporations save between 50% and 70% when they replace instructor-based training with e-learning. Because the content is available on demand, employees can take the training at a time that is convenient to them without disrupting daily business operations.

Learning Is Not One Size Fits All 

In addition, travel companies employ people from diverse backgrounds with varying levels of expertise. Not every employee will have the same base level of knowledge, and they may differ in their capacities to learn and take on new information. E-Learning can adapt well to fit every learner’s needs. This means that employees can learn at their own pace, without wasting time going over material they are already familiar with. It also means that learners do not become saturated with information that isn’t relevant to them, allowing them to focus on the important aspects and relevant updates that are applicable to their role and will improve their performance. Statista states that 36% of learners reveal that e-learning benefits include structured lessons and personalized teaching.

Given the many diverse job roles that can be found in the tourist industry, companies need to find ways to appeal to a range of different learning styles. E-learning, with its provision for didactic material via videos, infographics, games, and notes, and for testing material via quizzes and case studies, provides the ideal solution to appeal to different types of learners across varied learning styles, allowing managers to engage their employees and increase the retention of information.

Track and Report e-Learning

The travel industry is a global industry, so it is also important that managers be able to track and monitor their employees’ progress quickly and efficiently. The record-keeping functions that are integrated into e-learning platforms enable managers to easily track their employees’ progress. What’s more, employees can register instantly on the learning management system (LMS) for online training, saving managers hours of manual work needed to organize an in-person training. Employees’ progress can be accessed remotely and at any time.

In the present climate of increased globalization and digitization, it’s clear that travel companies would benefit hugely from delivering their training via e-learning. A switch to e-learning would increase their employees’ engagement and information retention while saving the companies time and money.

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